Underwrite KPSQ 97.3 FM
Put your support on the air.
Connect your business or organization with listeners who care about independent media, local culture, and the people shaping Northwest Arkansas.
Informational messages • Local recognition • Community impact
Your name belongs here
Support for community radio comes from businesses and organizations like yours.
Why underwrite?
Be heard by people who show up for their community.
Underwriting builds recognition for your name while helping KPSQ keep independent, community-powered radio available to listeners.
Reach a community-focused audience
Introduce your business or organization to engaged local listeners who value Northwest Arkansas.
Stand with independent media
Show listeners that your organization supports local voices, culture, and a trusted nonprofit station.
Build familiarity over the air
A clear, consistent announcement helps listeners learn who you are and what you provide.
What you get
A message that sounds like KPSQ.
We help you create a clear, natural, and FCC-compliant announcement. Spots typically run between 10 and 30 seconds and air throughout our programming.
KPSQ is non-commercial, so underwriting messages stay simple, factual, and informational.
Your announcement can include:
- Business or organization name
- Description of services
- Location
- Website, phone number, or social media
- A value-neutral slogan
How it works
From first conversation to first broadcast.
We guide you through the process so the final announcement is accurate, natural, and ready for non-commercial radio.
Tell us about your organization
Email the underwriting team and share what you do, where you are, and what you want listeners to know.
Shape the announcement
We help turn that information into a concise message that follows FCC guidelines for community radio.
Go on the air
Your professionally produced announcement airs throughout KPSQ programming.
Broadcasting in Fayetteville and connecting your name with listeners in the community.
Streaming at KPSQ.org so listeners can hear the station locally and beyond.
Helpful documents
Everything you need to take the next step.
Review the information packet for an overview, then use the agreement when you are ready to move forward.
Underwriting Information Packet
Learn more about KPSQ underwriting and what to expect from the process.
Open information packetUnderwriting Agreement
Review the agreement for the details needed to formalize your support.
Open agreementLet’s talk
Support independent radio. Support Northwest Arkansas.
Email the KPSQ underwriting team and we will walk you through everything, from writing your announcement to getting it on the air.